10 Powerful Proven Ways to Write More Effective Ads: What is advertising? Advertising is salesmanship multiplied. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a tv commercial sell by persuading with visuals and audio. So,…
How To Motivate Others & Achieve The Results You Want: What Is Motivation? If one were to answer that in one word, it would be drive. The single most important factor that helps us achieve our goals is motivation or drive. It is an energy-rich interest in getting a job done and achieving the ends set. Motivation is the little…
Everybody wants a better life. We all want to be rock stars, movies stars, models, never age, always have the answers, be a leader, be millionaires and live the high life. The #1 secret in sales is to use that information about people to your advantage. Make every pitch and close a better life pitch. While everyone else is pitching…
Oil & Gas Investment Sales Training Rebuttals: I was trained in a pretty hardcore sales environment. Here are some of the rebuttals that we were taught to use when prospects would object to what we were saying. I sold $15,000 – $250,000 oil & gas exploration investments over the phone. It was a lot of hard work, and it took…
When you are at work, do you get frustrated because things don’t seem to be happening the way they are supposed to be? Most people are content just t be a part of a group. They don’t have a desire to build something larger than themselves. It isn’t unusual to have a follow the leader mentality. But maybe, just maybe,…
Part 1 Are you a person who regularly finds yourself in business meetings? If so, how do you typically dress for those important business meetings? If you aren’t already doing so, you may want to take steps to dress for success. There are a number of benefits to dressing for success, especially when it comes to work related issues, such…
The 4 Key Marketing Principles of a Business: 1. Value For Money The reader feels and thinks he or she is getting their money’s worth. This is a vital marketing principle to boosting your sales. If this objective is achieved then you have essentially done all the hard work, convince your prospects that the product you are offering them is…
Everything You Ever Wanted To Know About Negotiating: Negotiating – The Myths & Realities We have all been there at some stage in our business lives, the dreaded negotiation with your most awkward client. He regularly screws you to the floor each year on price and everything else you have to offer! Pretty quickly you see every negotiation as a…