If you are in sales, then you’ve probably heard the saying- “I could sell ice cubes to an Eskimo.” First, allow me to personally congratulate anyone out there who has sold ice cubes to an Eskimo, because I believe that is a difficult task to accomplish. You have to be one hell of a salesperson to accomplish this, but why…
So, you want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best or how, or where to get started. We’re all familiar with the term “Marketing”, but what in the heck is it really supposed to do for us? Marketing is supposed to…
Have you ever sat down, closed your eyes, and really looked at yourself or your product through another person’s eyes? Have you in your mind, literally become your customer, or your partner/lover/mate, and looked hard at yourself or your work through their eyes? Can you do it? I hope you can, because It is one of the most powerful techniques…