Small Business Advertising Success Secret:
The real secret to small business success has nothing to do with technology tools, the internet or anything like that. In fact, it isn’t even a real secret. It has been around since people started to communicate. It is words!
Words carry enormous power. They can make you laugh hysterically or destroy a relationship or friendship. Words have more power in them than any other tool at your disposal.
Effective use of words, especially in business, means skyrocketing sales, satisfied clients, happy employees, and a profitable and secure future. Yet, less than 1% of small entrepreneur businesses use words with full power.
The power of words can be learned and used effectively by anyone, and when this power is harnessed there’s nothing on this earth that can stop you. This art of using words is what is called copy writing. It makes or breaks your sales and advertising material.
One of the ways an “amateur” copywriter who is writing for his own product or business can beat the experienced pro is by infusing the sales letter or ad with his own, honest, intense enthusiasm. When doing selling in print, enthusiasm is just as important as in face-to-face selling.
This is why you can’t just sit down and write an ad “on command”, like you can sit down and do bookkeeping. You must work up some enthusiasm for the job and the proposition you’re putting across.
If I’m going to write an ad or some other sales material the first thing in the morning, as I often do, I try to set my subconscious mind working on that job before I go to bed the night before. Sometimes I wake up with the “big idea” that I need, other times I at least wake up with ideas and a readiness to write them and pick and choose.
Don’t force yourself to “grind out” direct-response copy when you really don’t feel like it because the result will be flat and mechanical. It may be technically correct with a headline, subheads, bullet points, an offer, etc., but it will lack spirit and enthusiasm.
The person who is genuinely enthusiastic about what he/she is selling, definitely has an advantage in sales. That’s why the freelance pro copywriter should always download as much of the pitch from the product’s most enthusiastic salesperson as possible. Then transfer it to paper and shape and mold it to perfection.
“The words we say, determine the price we are paid.” Michael “MJ The Terrible” Johnson – Founder and Owner – Masters of Money, LLC.
7 Inexpensive Small Business Marketing Techniques That Really Work – https://www.mastersofmoney.com/7inexpensivesmallbusinessmarketingtechniquesthatreallywork/
About Masters of Money, LLC.
Masters of Money, LLC., was founded by Michael “MJ The Terrible” Johnson, to create and sell how to information, to people looking for ways to make and save money.
The goal of Masters of Money: Provide the tools, resources, and strategies, to help anyone who wants to be more successful, create the life of their dreams.
Masters of Money’s products and services list:
Opt in email marketing – Online advertising – Social media marketing – Content creation – Content marketing – Internet marketing – Public relations campaigns – Web design – Direct response marketing – Copywriting – Company and / or product branding campaigns – Fundraising – Lead generation – Company and / or product launches – Business consulting – Partnering for profits campaigns – Blogging – Content library development – Content library maximization marketing – Multi-channel marketing creation and consultation – Ghostwriting – Ebook creation – Company continuity programs – Ezine creation – Ezine marketing – Digital newsletter creation – Digital newsletter marketing – Content trading – Information brokering – Company and / or product endorsements – Guest blogging – Business opportunity offers – Create and sell making and saving money strategies and information
Company contact information:
Foreign Corporation (LTD) AG.
d/b/a Masters of Money, LLC.
3839 McKinney Avenue
Dallas, TX 75204
Phone #: (214) 329-4241
Fax #: (214) 599-9192