Search Engine Optimization & Advertising
In today’s tech-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines, it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings, and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a website via search engines.
SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.
In the beginning, the search engine optimizer algorithms were dependent on the keywords, Meta tags, and index files provided by the webmaster. Meta tags provided information about a particular page but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.
Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.
Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because without any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo have algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if an advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better-quality web page.
Google AdWords explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.
Affordable Search Engine Optimization Explained
How do you define affordable search engine optimization ?
Search engine optimization that is cheap can certainly not be defined as affordable search engine optimization as such low cost services that are provided are either not 100% effective or do not cover all aspects of SEO.
According to many, an affordable SEO service is one which not only fits your budget but also covers all the aspects of SEO that are required to be done on your website/blog to improve its search engine ranking.
So how do you decide which search engine optimization service is best for you?
1. Go for a company that has been there for a long time. Go for a company that is reliable. You can do this by checking the company details.
a. How long their domain has been registered: The older the better.
b. Does the company provide the email id and telephone numbers? A company that just offers you a contact/feedback form is not good enough. Email can be hidden for spam purposes, but some details have to be provided.
c. Check history: Has the company ever used Black Hat SEO? If they have/do, don’t use them.
2. Check to see what all things are covered in your package.
a. See thoroughly what all is covered in your SEO package. Shortlist sites and do a comparison.
b. Time period: How much time will it take for the SEO to be done.
c. Testimonials: It is best to read and check what other people are telling about the SEO company rather than reading the claims and guarantee webpage of the search engine optimization company.
3. Check to see what areas are covered.
a. Is it only for Google? You want to use a company that does SEO for all search engines.
b. Make sure the techniques followed are according to the webmaster guidelines provided by the major search engines.
c. Latest trends and areas need to be covered. Example currently the areas are blogging, article writing, social bookmarking etc.
“The answer to ranking well on search engines is the same as it has always been. You can call it keyword optimizing, or search engine optimization, or anything else you want to, but what you are really describing in one way or another is delivering high quality content. The search engines and internet users want to see high quality content consistently. If your website or blog delivers high quality content consistently, sooner or later your website or blog will rank well on search engines, and traffic to your website or blog will increase. Period.” Michael “MJ The Terrible” Johnson – Founder & Owner – Masters of Money, LLC.
Entrepreneur Tips & Knowledge Worth Knowing (1 of 2) – https://www.mastersofmoney.com/entrepreneurtipsandknowledgeworthknowing1of2/