Infomercial: a long form television commercial, usually 30 minutes in length, that contains a lot of information and seems like a regular television show.
Infomercials have been around for a long time. Have you ever caught yourself glued to the TV watching and listening to information on a new TV product? We have all seen these ads and I am sure most of us have some of these products in our homes.
Infomercial advertising can be very persuasive. It can get you thinking- Wow, will that really clean my floors and make them look new again? Use water to steam away all those germs. Only 5 minutes a day and you can lose weight. I can make money with no money down making real-estate transactions. How can you not want to try these products? Only $19.99 or 5 easy installments of $29.99, etc.
A number of celebrities endorse these types of products. One product that has been around for a while is the Thighmaster endorsed by Suzanne Somers. She also endorses other exercise machines such as Torso Track, beauty products and even appliances.
Celebrity endorsements definitely help these products to sell. These are people we can relate to and if they are endorsing a product and putting their name to the infomercial product it must be worth buying, right?
Some infomercial products have turned the spokesperson like Ron Popeil into a celebrity. Most people know who he is. When you hear the words “Set It and Forget It”, his name comes to mind.
George Foreman, former world heavyweight champion professional boxer, also got into the infomercial business. George Foreman created a product called the George Foreman Grill, which is great for making sandwiches, hamburgers, cooking bacon, and more, and it’s very easy to clean after using it.
Television is a very powerful way to advertise a product and have it endorsed by a celebrity, and the product can become an instant hit.
“Just about everyone watches TV. Infomercials are basically commercials that last for 30 minutes and don’t cost much more than a 30 second commercial does to make, especially nowadays where you can make your own infomercial at home with your cell phone and a laptop.
There are options available to run your infomercial for not much money at all, on channels that have open spots available, which often times ends up being late at night, but who cares, because a lot of people are still watching TV then.
If you have the right product to sell, people like it, and the infomercial you put together catches peoples attention, you can make a fortune with infomercial advertising. That’s the beauty of infomercials.” Michael “MJ The Terrible” Johnson – Founder & Owner – Masters of Money, LLC.
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