How to Make Money Blogging

There are 2 major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit-making machine is to sell advertising to different companies and brands who want to reach that blog’s readers. The second kind of money-making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue. Within the first group, many people make money blogging by selling ad space through Google’s AdSense program. There are many benefits to using Google AdSense. The biggest benefit of Google AdSense is it allows you to make money from your blog, with very little effort involved.

Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time but can also be extremely profitable. If you have a lot of contacts in industries that are related to the niche/topic of your blog, you may want to try to go this route. People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.

As blogging becomes a more and more lucrative endeavor, a lot of companies are looking into ways that they can take advantage of the blogging phenomenon. One way that companies are capitalizing on the blogging phenomenon is by having blogs that provide a friendly face for their company.

Many companies are employing established bloggers to create blogs designed specifically to appeal to that company’s customers/clients, and to create positive associations with the brand in consumers minds.

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