Expert Tips To Get More Traffic For Your Website Or Blog:
All too often a website/blog doesn’t get traffic/visitors simply because the website owner/blogger doesn’t spend much time trying to promote the website/blog, to grow the amount of traffic/visitors, to the website/blog.
What is constantly not realized is that even if the action taken is not perfect, some action is far better than no action at all.
Best advice as far as generating traffic is concerned is therefore to pick something and stick with it. Then, once you’re done, pick something else and stick with that too. This way, at very least you’ll end up with a couple of well-developed streams of traffic, which may not be perfect, but will still end up bringing in visitors.
Let’s look at some of the best sources of traffic that you should be tapping into:
1. Search Engines
When anyone is looking for something online, where is the first place that you think they would look? That’s right, they would probably “Google it”, or search for it using a search engine.
For a long time now, search engines have been at the very heart of the internet experience, by being the navigation method of choice. All that has changed is the popularity of various search engines over the years, with Google currently dominating the pack by a king-sized margin.
With this in mind, it is reasonable to want to be getting your slice of the pie as far as search engine traffic is concerned, and how that can be done is simply by ensuring your pages start to show up within the first page (or at least, first few pages) of search engine results for terms of your choice.
These terms are known as keywords, and they’re what form the brunt of how you can get targeted search engine traffic.
Basic Keyword Research
In order to find out what keywords to aim for, there is some research that needs to be done. Fortunately, it isn’t too complicated to do.
Search volume is the number of searches of the keyword you’re looking at and is either measured as searches per month or searches per day. It should go without saying that the more searches there are, the better it is.
Competing websites for each keyword, there are bound to be at least some competing websites also targeting the same term.
Just searching for the keyword you’re looking at in Google will give you an idea of how many competing websites there are. If there aren’t many, then that’s great for the keyword.
So essentially, what you’re looking for is a high number of searches for a keyword with very little competition. One of the easiest keyword tools to get started with is Google AdWords Keyword Tool.
On top of that, to further narrow down keywords, there are the questions of how targeted it is, and also, how profitable. A targeted keyword is really just one that relates to the niche/topic that you’re in, but profitability of a keyword is a completely different thing. Some keywords are more profitable than others.
One of the most common ways that marketers measure profitability is to see if, when the keyword is searched for on Google, any advertisements appear. If they do, then chances are that it is a fairly profitable keyword.
The other way to do so is simply trial and error.
Based on these considerations, it should not be too difficult to come up with a reasonably sized list of good keywords that can be used to target search engine traffic.
Creating Keyword Rich Content
Once you have a list of keywords, all that remains is to insert them into your content creation. Now, this does not mean you should stuff them in as much as possible, because at the end of the day the traffic that you’re getting will be in the form of actual people, who probably won’t respond too well to illegible packed keyword content.
Widely accepted by both search engines and people is the common 1% to 3% keyword density rule. All that means is that you should, for each keyword, have between 1 to 3 appearances per 100 words. If it is a particularly long keyword, then limiting it to 1 or 2 is more than enough really.
Fairly effective as far as formulas go is the idea of having the presence of 1 short keyword and 2 long keywords per article or piece of content.
As soon as search engines latch on to these keywords, you’ll at very least have your website appearing in the right target bracket. So, all that would remain is to actually start scaling the pages until you appear as close to the top of the search results as possible.
For SEO purposes, while meta-tags are largely unused nowadays, it still is a good idea to have them in there, just in case. Title tags and description tags in particular are important, with keyword tags of lesser value, but still occasionally relevant.
The Importance of Backlinks
How you end up near the top of any search results actually ties in closely with the algorithm that search engines use to rank websites. Different search engines would do this differently of course, but it is only logical to focus first on the largest and most widely used search engine of them all: Google.
Far as Google goes, there is one thing that has been proven to affect search engine rankings, and that is actual links by other third-party websites to your own, which are called backlinks.
For all purposes and effects, these backlinks are counted as votes regarding the quality of your website and is based on the logic that the more websites that are actually linking too you, the better your website must be.
Due to this, one of the ways to start scaling search engine results is to start building up a reliable base of backlinks. Admittedly, the quality of those backlinks does count too, and link exchanges do not tend to work anywhere near as well as a backlink from a high authority (and high Page Ranked) website.
Page Rank is basically a number between 0 and 10, which Google assigns to websites based on how good its algorithm thinks they are. 0 is the worst, and 10 is the best.
2. Social Bookmarking and Social Networks
Social bookmarking and social networks are a type of promotion that has rapidly gained ground. Previously, it was mentioned that these represented a valuable source of backlinks, and that much is certainly true.
Apart from the backlinks that come as part and parcel of marketing efforts involving these websites, there is also the additional possibility of receiving traffic through those backlinks. After all, if there is an interesting bookmark that draws the attention of the crowds of people who flock to social websites, then there will probably be a correspondingly high number of visitors who want to know more.
Not every piece of content is going to do well on social bookmarking websites. For the most part, the content that does do well when social bookmarked is those that are deemed to be fresh, hip, expertly informative, or even controversial.
Research has shown that traffic from social bookmarking websites tends to have a very high bounce rate. What this means is that very few visitors that come in through social bookmarks will actually end up staying around long enough to browse your website.
3. Article Marketing
Another easy way of gaining both backlinks and traffic, article marketing is more powerful than many first realize. In fact, some people use it solely for the backlink value, and by doing so, are ignoring a potentially incredible source of extremely targeted traffic.
On the whole, the entire process of article marketing could be summed up by describing it as writing an article and submitting it to article directories. By including a link of your choice in the resource box, you will be gaining back links.
However, if it is to be a true source of traffic, then there is much more to the process than simply that. Firstly, the article must be keyword targeted, just like your content, in order to enable people to find it.
Apart from that, the article itself must be a pre-sell of your website, albeit in a non promotional way. Good articles for submission are those that relate to the content of your website and guide the reader to the resource box which contains a call to action.
One thought regarding article marketing is that it is a short-term solution, which basically requires you to submit content to a third-party website as opposed to building up your own. While this is very true, at the same time, it is a way that you can tap into the already-high page rank and reputation of article directories.
4. Pay-Per-Click (PPC) Advertising
Speaking of advertising, another great way to gain traffic is to advertise using PPC advertising, whereby you only actually pay when your advertisement is clicked, you end up essentially paying per visitor.
For almost every niche/topic, there are forums around online where people would flock to discuss the issues that surround it. Naturally, this represents a base of potential traffic that you could tap into, but the question that should be asked is, “How?”
Obtaining traffic from a forum can sometimes be a long process. Most good forums tend to have been established, and you will have to establish yourself within the forum so that the others there view you as an important and trusted contributor.
If you can accomplish this, then your suggestions are bound to be taken more seriously, as will your links.
Before you get to this level though, you can always start off by including a link in your signature, as is the generally accepted practice with most forums. Be sure to read and abide by the forum’s rules though, the last thing you want to happen is that you end up getting banned for some offence that you did not realize was an offence.
Who knows, once you are very reputable, you could end up tapping into a huge stream of traffic from a forum.
6. Blog Commenting
Quite frankly, this has fairly similar characteristics as forum posting, but in most blogs, there is no real need to build up a reputation. Just find blogs in your niche/topic that welcome commenting, and are not opposed to having backlinks posted, and comment away.
Be sure that your comments and links are relevant though, else chances are that the moderators will act swiftly to remove them.
Keeping Traffic Flowing
After the initial traffic bases for your particular niche/topic are are covered, you should look into other options to keep your traffic flowing in. List building, Joint Ventures, and setting up your very own affiliate program, are all fairly decent options, but work best after you’re already somewhat established within your niche/topic.
As long as the basics we’ve been covering above are there though, you should be receiving a fairly steady and decent amount of traffic, even in the most competitive niches/topics.
All that it is left for you to do then is start converting that traffic into sales, and you’ll be well on your way to the thriving online business that is coveted by many.
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