3 Reasons Why Advertising With Postcards Is A Smart Way To Advertise
When you hear- “Postcard advertising”, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today’s postcards are vibrant, high-impact creations with clip art so real that it’ll jump off the page at you. And the best thing about them…
1. Brief & Personal
Let’s face it, people just don’t have time to sort through a lot of advertisements and junk mail. If the truth be known, they immediately identify ads and pitch them into the trash without ever slitting the envelope.
Postcards get read! It’s already open, and the message is “in your face” without exerting any effort to absorb it. Even if the reader isn’t trying to read it, he’ll get the impact of the short message before he tosses it.
Personal messages have a greater appeal than mass mailings. Postcards help to keep the old-time charm of a personal greeting, while implement new high-tech marketing strategies, is a combination for success.
2. Cheap & Effective
Hey even the postage for a postcard is cheaper! Go to your printer and have them print you up several thousand for 7 or 8 cents apiece. Not too bad! For about 30-40 cents you have a cutting edge, high impact marketing tool ready to be put to use.
You don’t even have to bother with putting them in the mail. Many print warehouses will take care of it for you. Hey, what could be easier?
3. They Keep Your Marketing Strategy Hidden From Competitors
Do you get tired of spending countless hours agonizing over new marketing strategies, only to have your competitors jump right in and copy your ideas/strategies? Yeah, it’s pretty frustrating, but hard to do anything about. Post cards are one of the least likely marketing strategies to be copied by your competitors.
Postcards are private interactions with the individuals who read them. It’s a one-on-one campaign that lets you keep the results quiet from prying eyes. Heck, they won’t even know what you’re doing, much less how to copy it.
There’s another strategy that we haven’t mentioned yet, and that is using post cards to market your website. Post cards can help drive visitors to your website.
“Something isn’t stupid if it is working.” Michael “MJ The Terrible” Johnson – Founder & Owner – Masters of Money, LLC.
3 Tips To Help You Get Your Marketing Ideas Off The Ground! – https://www.mastersofmoney.com/3tipstohelpyougetyourmarketingideasofftheground/