1. Create A Special Offer
A special offer is exactly that, an offer that is special. Normally, customers would not be able to purchase this product or combination of products, and once the products are gone, they’re gone.
You don’t have to go out and order a bunch of new products to put together a special offer. It doesn’t take a whole lot. Just use what you’ve got. Grab a few items that are related, group them together, discount the price, and your customers will be excited to be getting a good deal.
2. Address The Small Customer Groups
Niche markets are everywhere, right under your nose! Within the customer audience that you serve right now are groups of people who share common traits.
Evaluate these classes of people and discover the unique needs and desires they share. That will set you up to customize your advertising campaign directly to them. It’s not hard to take your current ads and make a few changes to adjust to the niches. They’ll be impressed that you understand them, and the increase in your profits will be the best thanks you can get.
3. Set Up A Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often times, they don’t even have to directly ask customers to refer them to others. Their willingness to go the extra mile wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.
Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you, whether it’s a discount, a special gift item, or a simple thank you card, and watch your referrals grow!
You can get two birds with one stone by implementing customer surveys. A few quick questions about what the customer does and doesn’t like about your product, followed by a request for the names and contact information of friends and family who could benefit from the product, and you’re all set to go with some new potential customers.
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