When was the last time you bought a car? Did you really “need” a new car? I mean really “need” a new car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need something. They buy because they want to experience the feeling that comes with buying a particular product or service.
We enjoy new purchases. Sure, we can convince ourselves that we really needed a new one, but if we’re totally honest we’ll have to admit that would could’ve got by without it. What does this mean to your advertising campaign?
1. State The Benefits Of Your Product Or Service
Capitalize on the ways a customer will improve his lifestyle by making the purchase. Will he increase his own business profits by 50 percent? Say so in the opening statement of your sales letter, or at the top of the web page.
2. Paint Word Pictures That Let Them Experience The Benefits
“Wake up tomorrow, with no boss! You can spend the day with your family or on the golf course. There’s nobody to tell you what to do.”
A multi-level marketer may want his audience to feel the freedom of having no one to answer to if they become successful in the business. He’ll dramatize that desire until the listener/audience is ready to sign up and get started.
3. Inspire Immediate Action
The longer that a customer takes to make a purchase, the less likely they are to make a purchase. Don’t let them off the hook that easily.
Set a deadline. Put some pressure on to buy now, or they’ll risk missing out on the deal. Chances are that the procrastinator will likely take action and buy to save a few bucks.
Have you looked at your sales materials/ads recently? Make sure that your sales materials and ads are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.
Small Business Advertising Success Secret – https://www.mastersofmoney.com/smallbusinessadvertisingsuccesssecret/